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Strategic Management - Microsoft's Corporate Citizenship Program

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Please provide guidance in the following:

Using the following link www.microsoft.com/about/corporatecitizenship.com
please assist with the following questions

1. Discuss how the company's commitment to global citizenship provides positive benefits for its stakeholders.
2. Discuss how Microsoft plans to improve social and economic empowerment in developing countries through its Unlimited Potential Program.
3. Discuss why corporate citizenship is important to Microsoft shareholders.

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Solution Summary

The solution discusses strategic management regarding Microsoft's Corporate Citizenship Program.

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RESPONSE:

1. Discuss how the company's commitment to global citizenship provides positive benefits for its stakeholders.

As a global company, Microsoft is accountable to millions of customers and stakeholders around the world, and as they work to meet their needs, they "are committed to creating value for our partners, employees, and wider society, and to managing our business sustainably. This commitment gives focus to our corporate citizenship work and helps us measure our performance over time." (www.microsoft.com/about/corporatecitizenship)

They "work closely with governments, community organizations, and other businesses to support efforts to transform those communities through the passion and expertise of our local employees as well as the financial and software resources of the company. In fiscal year 2009, ...

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