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    Public Relations Crises and Reactions

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    Could you please describe a reaction to a recent PR crisis that happened to an organization, national or global. What was the attitude toward the organization after their response?

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    Solution Preview

    Peter Pan originally put out a statement that their peanut butter was not a danger and they were looking into the problem. Their assurance was not embraced by the public. Especially when it was discovered that in prior months, the product found to contain salmonella was just destroyed. This was in 2004. ...

    Solution Summary

    A very short discussion on a PR crisis (Peter Pan peanut butter) and the reaction to it.