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Organizational communication and managing change

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Bill Gates believes that how information flows will make the largest impact on organizational change (Krovi, Chandra, & Rajogopalan, 2003). In your discussion response, indicate how communication could drive change in an organization. Why is it important to manage this change?

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The impact of organizational communication on organizational change is discussed in a structured manner in this response. The related reference is also provided.

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Communication can drive change in an organization because at the inception communication can create a sense of urgency in the organization. It is important to manage change at this stage because at least three fourth of the management must back the change for the change to be successful. Next, the formation of the coalition is driven by communication and the coalition must communicate messages throughout the organization. It is important to manage change at this stage so that team members complement and collaborate (1). Communication can drive change because a ...

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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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