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McDonalds: Effectiveness, Quality & Taste and Environment Forces

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1) HOW CAN MCDONALDS USE ITS POWERFUL BRAND NAME TO HELP IMPROVE EFFECTIVENESS

2) IS QUALITY AND TASTE IMPORTANT TO YOU WHEN SELECTING A RESTAURANT? hOW DO I EXPLAIN?

3) WHAT ENVIRONMENT FORCES ARE THE MOST DIFFERENT AS WE ENTER THE 21ST CENTURY WHEN COMPARED TO THE 1950S AND 1960S

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HOW CAN MCDONALDS USE ITS POWERFUL BRAND NAME TO HELP IMPROVE EFFECTIVENESS

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1)HOW CAN MCDONALDS USE ITS POWERFUL BRAND NAME TO HELP IMPROVE EFFECTIVENESS

Mcdonald's can leverage its strong brand name to attract the best talent in the industry and thus, enhance its human resource base. Such a strong human resource base will result in improvement in overall service quality of the company.

Further, it can use its powerful brand to spread its wings in newer territories and thus, enhance its top ...

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Sandeep Bardia, MBA
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  • MBA, Rochester Institute of Technology
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