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Global Strategic Management for Jet Blue Airlines

Research Jet Blue airline company. After review of all the documents you can find on the web and in libraries, write a 3 to 4 page response to the following questions:

1. What is the most important problem facing Jet Blue?

2. What recommendation(s) would you make to Jet Blue, and in what order of priorities?

3. How do you balance between your commitment to shareholders and your commitment to the community?

Solution Preview

1. What is the most important problem facing Jet Blue?

The most important problem facing Jet Blue appears to be with its growth demands and former small-operation; and its communication systems, which stems from its growth, which need to be updated/upgraded.

http://www.jetblue.com/about/
http://www.bloggingstocks.com/2007/02/20/jetblues-ceo-needs-to-quit-apologizing/
http://www.businessweek.com/magazine/content/07_11/b4025055.htm?chan=search

During a bad storm last year, this article references how their communication system was affected:

"The basic problem was JetBlue's communication system: the ice storm had left a large portion of the airline's 11,000 pilots and flight attendants far from where they needed to be to operate the planes, and JetBlue lacked the trained staff to find them and tell them where to go. Prior to last week, JetBlue had never had so many people out of position.

The reservation ...

Solution Summary

1. What is the most important problem facing Jet Blue?

2. What recommendation(s) would you make to Jet Blue, and in what order of priorities?

3. How do you balance between your commitment to shareholders and your commitment to the community?

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