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Maintaining operational costs while turning a profit

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In a very turbulent industry such as the airline industry, how will an organization such as Jet Blue be able to maintaining their skyrocking operational costs (maintaintenance, fuel, employees) while turning a profit? All major airline carriers in the US have had a history of bankruptcy at some point in time with American Airlines (the largest carrier) being the latest one? How can Jet Blue maintain the strategy of being a low cost provider and still make it?

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Solution Summary

Just like in any other company in any other service industry, Jet Blue has to look at their costs of doing business and reduce them where they can. Then apply pricing techniques that ensure a modest profit while not gouging the consumer.

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Just like in any other company in any other service industry, Jet Blue has to look at their costs of doing business and reduce them where they can. Then apply pricing techniques that ensure a modest profit while not gouging the consumer. While today's market might not be the ideal place for this, ...

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