Functional Strategies
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1. What examples of functional strategies do you see in this case? Label these examples and give specific descriptions of them.
2. As a company grows what challenges might it face in replicating in different locations that made it successful? How might these challenges be addressed?
3. On the web site what other examples of functional strategies do you see and what is their mission?
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Solution Summary
What examples of functional strategies do you see in this case? Label these examples and give specific descriptions of them.
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2. As a company grows what challenges might it face in replicating in different locations that made it successful? How might these challenges be addressed?
As a company grows and expands into newer territories, the challenge will be to maintain the quality of operations, customer service and product as well as the consistency in shopping experience at all its store locations. Since the company has achieved reputation for providing unique shopping experience at its retail stores, the key challenge will be to maintain such reputation and corporate image.
The broader the expansion of the company into newer territories and countries, the more complex the operational structure and thus, more challenges for the ...
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- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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