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Crisis principles and application

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Describe the principles of the Crisis and Emergency Risk Communication (CERC) Model. Relate the CERC principles to the stages of a crisis by discussing how the CERC principles can have an impact during the Chronic stage of a crisis.

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A review of the crisis principles and their application in one stage of the process.

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Describe the principles of the Crisis and Emergency Risk Communication (CERC) Model.
The principles:
Be first
Be right
Be credible
Express Empathy
Promote Action
Show respect

Relate the CERC principles to the stages of a crisis by discussing how the CERC principles can have an impact during the Chronic stage of a crisis.

The chronic stage is the analysis and recovery stage. This means that people are asking to solve ...

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