Consumer Buying Behavior
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2) What type of decision process would most people follow in the initial purchase of a new product or brand in each of these categories: toothpaste, flour, men's cologne, carpeting , toilet tissue, bread, light bulbs, a 35mm cameras, a sports car. Extended problem solving or limited problem solving?
5) Which of the following types of products do you think are most likely to be purchased on the basis of brand loyalty and on the basis of inertia: laundry detergent, motor oil, lipsticks, shoe polish, soft drinks, lawn car products ( fertilizers) and spark plugs?
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Solution Summary
The solution identifies and describes the type of decision process (e.g. extended problem solving or limited problem solving) that most people would follow in the initial purchase of a new product or brand in each of these categories: toothpaste, flour, men's cologne, carpeting , toilet tissue, bread, light bulbs, a 35mm cameras, a sports car From a list of products, this solutions then explains which products are most likely to be purchased on the basis of brand loyalty and on the basis of inertia: laundry detergent, motor oil, lipsticks, shoe polish, soft drinks, lawn car products ( fertilizers) and spark plugs.
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Please see response attached, which is also presented below. I hope this helps and take care.
RESPONSE:
Hi,
Interesting questions!
See definitions below response. For #2 below, the larger the purchase and the more it costs, on average, the more likely the customer will take extra time to make a decision (extended problem solving), than for smaller and less costly items (limited problem solving, such as for toothpaste). For #5, the less frequently purchased items (and therefore limited knowledge ...
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