Changes to Business Mission/Vision Statement
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I need assistance in identifying a company that changed its mission/vision statements drastically and the circumstances behind it. Example: IBM as it went from a heavily manufacturing organization to a service one over the years.
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This solution identifies a company that changed its mission/vision statements drastically, and why. It gives an example as well as helpful references.
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Hope this helps - please let me know if you have any questions.
A company that changed its mission and vision statements drastically is 3M. It was originally a mining company (Minnesota Mining and Manufacturing Co) involved in mining a mineral deposit for grinding wheel abrasives, and then the company evolved to focus on sandpaper products. The company changed initially because the minerals they had set out to mine were not wanted in the market place, ...
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