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    Define Business research, identify parties, describe method

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    1. Current Business Research Project

    Use the Internet or other resources to find an example of a current business research project. Current means that the work is done within the past year. Prepare a synopsis of the project including the following:

    a. Define the business research and its purpose.
    b. Explain the business problem(s) under investigation.
    c. Identify the parties involved in conducting the research.
    d. Describe the method(s) used to conduct the research project.
    e. Please avoid presenting only generalities about the "research Process". Discuss the specifics of the research topic you are presenting.

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    Solution Preview

    Business research is a methodical investigation that furnishes information to direct managerial decisions. More explicitly, it is a procedure of planning, acquiring, examining and distributing pertinent data, information and insights to decision makers in means that activate the organization to take suitable actions that, in turn, increase business functioning. In present, an assortment of different types of research projects is known as business research. Here, in this project paper the business research selected is related with Future Airline Industry.

    The basic aim of the selected business research project is to identify the prominence of mergers and acquisitions for the Airline Industry in the future. This research emphasizes on the fact that whether these two will be suitable business choices for the airline companies in the future or either one of them or both together will be suitable options for this business in future (Iatrou & Oretti, 2007). The 'cross border mergers' and 'strategic alliances' are the main focus of the undertaken business research. Another prominent purpose of this business research is to emphasize on the benefits of mergers & acquisitions for the Airline Industry.

    Business Problem under Investigation

    The business problem discussed in this research is the identification of the benefits of mergers and strategic alliances so that the importance of these strategies' can be identified for airline industry. This research also deals with drawing important conclusions about the ...

    Solution Summary

    The expert defines business research, identifies parties and describes methods.