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    Business Proposals: Is one needed & what should it contain?

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    How can individuals discern when to write a proposal? Share insights and advice to help individuals who wonder about the effectiveness of writing a proposal.

    © BrainMass Inc. brainmass.com March 4, 2021, 7:56 pm ad1c9bdddf

    Solution Preview

    A written proposal is a communication used in several circumstances:
    1. an unsolicited bid for business
    2. a solicited response to a request
    3. a situation in which a written response is required

    Ideally, the best business proposal is no proposal. If a company is well-positioned or unique in the marketplace, has adequate business and profits, why would the company bother with a proposal? Writing a proposal takes time and energy with no assurance of any additional sales.

    On the other hand, certain situations require a proposal, such as a bid situation. The construction industry, for example, is one in which an ...

    Solution Summary

    The solution provides three situations in which a written business proposal would be useful, if not required. Examples are provided when written proposals are commonly used. Assuming a proposal is deemed necessary, the next section of the solution list five elements which should be included. Each of the five elements is explained in a sentence or two.