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Business Proposals: Is one needed & what should it contain?

How can individuals discern when to write a proposal? Share insights and advice to help individuals who wonder about the effectiveness of writing a proposal.

Solution Preview

A written proposal is a communication used in several circumstances:
1. an unsolicited bid for business
2. a solicited response to a request
3. a situation in which a written response is required

Ideally, the best business proposal is no proposal. If a company is well-positioned or unique in the marketplace, has adequate business and profits, why would the company bother with a proposal? Writing a proposal takes time and energy with no assurance of any additional sales.

On the other hand, certain situations require a proposal, such as a bid situation. The construction industry, for example, is one in which an ...

Solution Summary

The solution provides three situations in which a written business proposal would be useful, if not required. Examples are provided when written proposals are commonly used. Assuming a proposal is deemed necessary, the next section of the solution list five elements which should be included. Each of the five elements is explained in a sentence or two.