Explore BrainMass

Explore BrainMass

    Advertisements in fashion business

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Name and explain the three basic types of advertisements in fashion business.

    I just need a paragraph for this question so I can brainstorm with it.

    © BrainMass Inc. brainmass.com June 3, 2020, 5:53 pm ad1c9bdddf
    https://brainmass.com/business/business-management/advertisements-in-fashion-business-41081

    Solution Preview

    Advertisement process includes following steps:
    1. Identification of target markets.
    2. Setting of objectives of communication and positioning
    3. Decision about the content of advertising message.

    As the business has been predefined of fashion. Fashion business is predominantly brand driven. Fashion products are feeling products which involve high involvement as in case of jewelry. Here feeling advertisement is recommended.

    Three basic types of advertisements can be:

    COOPERATIVE ADVERTISING
    In fashion business products really benefit from the store's image. As these products are image driven, high and expensive. Cooperative advertising involves manufacturer offering retailer an advertising program for the latter to run. The intent of ...

    Solution Summary

    The Response explain the basic types of advertisements in fashion business

    $2.19

    ADVERTISEMENT