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Comment on Company Perspective

Please comment on the attached company perspective of two of my classmates (A & B).

Thank you.


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Both classmates have interesting perspectives on question one, and both are basically in mutual agreement concerning the necessity of an organization having a very high-quality brand, in reference to the superior reputation of the products that it offers to its customer base. Classmate A comments that strategy is the most important reason, and classmate B comments that leadership and organizational culture is the most important reason for this difference. This is a ...