Role of Vision at Mentor Graphics

Case Study: Chapter 9, Role of Vision at Mentor Graphics Ã?· Students will read the case found in Chapter 9 (attached) and prepare a 3-4 page response to the following questions:

1. Discuss the way vision was used at Mentor Graphics.

2. Evaluate whether the vision strengthened or weakened the company. Support your answer.

3. Identify three key reasons that the vision failed at Mentor Graphics.

4. Discuss issues of vision content, context, and process in how vision was introduced and changed at the company.

5.Discuss whether or not the vision helped or hindered change at Mentor Graphics.

NOTE: One of the criteria that you will be graded on is the quality of your answers, the logic/organization of the report, your language skills, and your writing skills.

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