Case Study: Chapter 9, Role of Vision at Mentor Graphics Ã?· Students will read the case found in Chapter 9 (attached) and prepare a 3-4 page response to the following questions:
1. Discuss the way vision was used at Mentor Graphics.
2. Evaluate whether the vision strengthened or weakened the company. Support your answer.
3. Identify three key reasons that the vision failed at Mentor Graphics.
4. Discuss issues of vision content, context, and process in how vision was introduced and changed at the company.
5.Discuss whether or not the vision helped or hindered change at Mentor Graphics.
NOTE: One of the criteria that you will be graded on is the quality of your answers, the logic/organization of the report, your language skills, and your writing skills.
Vision was used at Mentor Graphics to state the short term goals of the company and marshal the resources of the company in that direction. For example, the vision of "Beat Daisy" was used to set a short term goal for Mentor Graphics. Normally, a vision gives the picture of the future; it provides a framework for all strategic planning. Instead, the vision at Mentor Graphics actually gave very narrow objectives to the company. Another example of specific objectives was the "Six Boxes". The vision actually specified the six areas in which the company wanted market leadership. Usually, the areas of operation are mentioned in the mission of a company. The company floundered when one of the businesses had to be closed down. How could the company continue with a truncated vision? Mentor Graphics vision was used to define very specific objectives and implement them. 10 X Imperative defined quality improvement techniques and encouraged its implementation. Mentor Graphics used its vision to lay down short term strategic objectives for the company and used vision to drive the company to its achievement. A vision is supposed to point the direction of where the organization wishes to go, instead at Mentor Graphics the vision was the central goal that Mentor ...
Role of Vision at Mentor Graphics is discussed in great detail in this solution.