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    Research Jet Blue Airline Company: Strategic Management

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    Find documents about the Jet Blue airline company and review them. Answer the following questions:

    1. Jet Blue's most important problem is what?

    2. What are the priorities and recommendations that you would give to Jet Blue?

    3. How would you strike a balance between your commitments to shareholders and your community?

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    https://brainmass.com/business/business-management/165430

    Solution Preview

    Dear Student,

    Please remember that the text of this work may be copy-protected, but may be used as a good comprehensive sample or guide to aid you in customizing your work. This is not a completed assignment. Please be sure to cite the references listed herein.

    Good luck!

    1. What is the most important problem facing Jet Blue?

    The most important problem facing Jet Blue appears to be with its growth demands and former small-operation; and its communication systems, which stems from its growth, which need to be updated/upgraded.

    During a bad storm last year, this article references how their communication system was affected:

    "The basic problem was JetBlue's communication system: the ice storm had left a large portion of the airline's 11,000 pilots and flight attendants far from where they needed to be to operate the planes, and JetBlue lacked the trained staff to find them and tell them where to go. Prior to last week, JetBlue had never had so many people out of ...

    Solution Summary

    This is a response looking at the management strategies in the Jet Blue airline company.

    $2.19