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    Marketing strategy for health and fitness club

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    Can you help me develop a business plan for my new business? The part of the plan I need is

    III. Marketing Strategy
    1. Product/Service
    2. Sales Strategy
    3. Promotion
    4. Pricing Strategy
    5. Web Strategy
    6. Differentiation (Competitive Advantage)

    The product Is health and fitness club, I like the idea of diet supplements and protein shakes as an additional product. Can you build on this?

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    Solution Preview

    This is an outline of a marketing strategy you might use. If you have any questions or need clarification, please ask. You can add, subtract, or change anything submitted.

    III. Marketing Strategy
    1. Product/Service
    Health and fitness organization (club) offering diet supplements and protein shakes as well.
    Our club will offer standard health and fitness club features including exercise equipment, weight equipment, classes, a walking/running track, ongoing health programs, along with a bar that has protein shakes and a small retail area carrying diet and health supplements.

    2. Sales Strategy
    Target markets are those who are concerned with health and fitness and people looking for a way to get fit and have fun at the same ...

    Solution Summary

    An outline of a marketing strategy for a health and fitness club using the criteria in the assignment.