Athletic footwear industry
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What strategic actions can be taken by a company to out-compete close rivals in the athletic footwear industry within the internet segment, wholesale segment and private label segment?
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What strategic actions can be taken by a company to out-compete close rivals in the athletic footwear industry within the internet segment, wholesale segment and private label segment?
In the internet segment the company can take several steps to out compete its rivals. The company can set up a well designed, attractive and easy to use website to order athletic footwear. The banners linking the site and showing the company trademark should be displayed in related websites. In addition, major search engines should show and list links to the website. Further, the company should launch web-based promotions and time bound ...
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