Purchase Solution

Are Naming Rights a Win-Win for Companies and Communities?

Not what you're looking for?

Ask Custom Question

Does the situation below this represent a win-win situation:

New York's Metropolitan Transportation authority proposes to sell naming rights to bridges and to rail and subway stations to corporate advertisers. Meanwhile, in Rome, city planners have been very successful raising funds for restoring ancient buildings and monuments by selling advertising space. Billboards hang on scaffolding while a structure is being renovated. In the summer of 2004, 50 important sites with aging facades were available to the highest advertising bidder---including the Pantheon---while a huge (and very suggestive) billboard advertising Glam Shine lipstick hung over the Spanish Steps.

Purchase this Solution
Solution Summary

This solution determines if corporate naming of public property is a win-win for both corporations and the city, and community. this solution is 166 words and includes links and examples.

Solution Preview

The situation described represents a win-win solution in that the transit authority is able to raise money to help with operating costs while the corporations receive name recognition/brand placement. The citizens benefit because they are not straddled with fare increases, or higher taxes.

Some purists do not like this ...

Solution provided by:
Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
Recent Feedback
  • "Thk u"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
Purchase this Solution
Free BrainMass Quizzes
Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Introduction to Finance

This quiz test introductory finance topics.

Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

View More Free Quizzes
Related BrainMass Solutions

  • Communications organization offers what, describe/suggest

    This is what one would call a" win (for the company); win (for the marketing/communications company, and win (for the community (whether it's giving back or supporting PBS etc. ).

  • Legal Business Issues: Sexual Harassment

    d) James can win if he can show that he and Joan had had a relationship in the past. e) He can win, but only if Joan has implied that she wants him to have sex with her and offers a promotion if he will.

  • Interest-based vs power- and rights-based negotiations

    Integrative negotiations are those typically referred to as "win/win" negotiations: all sides are looking for a solution that maximizes joint gain and allows everyone to walk away feeling like they won something.

  • Negotiation of Contracts and Terms

    Can you think of another position that could be a win-win for both of you? The response is attached.

  • rights and obligations as an employee

    Chris Myers Rights and obligations as an employee are overviewed.

  • trade restriction

    Yes, it is a win-win situation because foreign companies still get to explore the market opportunities and are not completely restricted from entering the market whereas government earns revenues in the form of import duties.

  • Pros and cons or corporate social responsibility

    You may want to have your attorney take a look at the specific program; it may be a win win situation for you in that these types of loan experts may work with your lender to modify your existing loan, and you get an equitable restructuring of the existing

  • Negotiation and Integrative Settlement

    A very good recent example was the negotiations that took place for Major league baseball. MLB wanted to institute drug testing, while the players union wanted to ensure that players' rights were not violated.

  • This posting addresses win-win situations.

    This deals with companies that are dealing with clients who need to be in a win-win situation, and also refers to management in a win-win situation with employees.

View More Related Solutions