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The Researching Process for a New Product

A company is considering creating and selling a new type of cookies. Create a report explaining the research process that should be used by the company to make this decision. Your report should include:

- The research question
- The proposed research
- The research design
- Data that would be collected and how one would prepare that data
- How the data would be analyzed and interpreted
- How the results would be reported.

Solution Preview

Research Questions would be the other three P's of Marketing , since we already have the Product.

The product is new type of cookies - lets assume a name Sweetek Cookies.

Now, we need to research where we would like to sell. The first 'p' is Place.
Second is what is the price range we will work with. The second 'p' is Price.
Third is what market to penetrate. The third 'p' is Penetration or the target market.

Designing the Research Project:
1. Under place - I would ...

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