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    Communication Plan: Key Points for Key Stakeholder Group

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    Please help in understanding Communications Plan with key points for key stakeholder group. The Communications Plan should focus on a specific project or initiative to be implemented or event to be managed. The plan should describe the specific project to be implemented, to include the business problem or purpose, the specific objectives, the key stakeholder groups, and what their role will be in the initiative. The Communications Plan for this initiative should include the following:
    Goals and Objectives of the Communication Plan
    Key Messages
    Audience(s)
    Media & Tools
    Specific Tactics (describe the implementation)
    Schedule/Timelines
    Legal or ethical Issues
    Monitoring/Control Strategy ( during implementation)
    Communications Strategy (to include communication of financial as well as ethical or value based implications to various stakeholders)
    Outcome evaluation, including contribution to the mission of the organization.

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    Solution Preview

    Communication Plan
    I need help understanding Communications Plan with key points for key stakeholder group. The Communications Plan should focus on a specific project or initiative to be implemented or event to be managed. The plan should describe the specific project to be implemented, to include the business problem or purpose, the specific objectives, the key stakeholder groups, and what their role will be in the initiative. The Communications Plan for this initiative should include the following:
    Draft-
    Goals and Objectives of the Communication Plan-The Goals and Objectives of the Communication Plan are to get Verizon's CWA and IBEW workers on strike back to work

    Key Messages-The company needs them

    Audience(s)-Verizon senior management, the union and the general public

    Media & Tools-website, television and television ads and radio ads
    Specific Tactics (describe the implementation)Web-link updates sent to senior management every hour and ads on local television and radio every fifteen minutes on local news stations (four times per hour, every ten minutes during peak hours). Also, signature required certified mail letters to senior management work and home addresses every day.

    Schedule/Timelines-Over the next 2 weeks
    Legal or ethical Issues-The workers do not want their jobs going to India and they just want an extension of their current labor contract

    Monitoring/Control Strategy ( during implementation)-Union brothers and sisters checking off with check lists and union reps doing the same

    Communications Strategy (to include communication of financial as well as ethical or value based implications to various stakeholders)A three year extension of current labor contract, a 2%, 3% and 4% raise over the ...

    Solution Summary

    The solution assists in understanding the communication plan with key points for key stakeholder groups.

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