Communication Plan: Key Points for Key Stakeholder Group
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Please help in understanding Communications Plan with key points for key stakeholder group. The Communications Plan should focus on a specific project or initiative to be implemented or event to be managed. The plan should describe the specific project to be implemented, to include the business problem or purpose, the specific objectives, the key stakeholder groups, and what their role will be in the initiative. The Communications Plan for this initiative should include the following:
Goals and Objectives of the Communication Plan
Key Messages
Audience(s)
Media & Tools
Specific Tactics (describe the implementation)
Schedule/Timelines
Legal or ethical Issues
Monitoring/Control Strategy ( during implementation)
Communications Strategy (to include communication of financial as well as ethical or value based implications to various stakeholders)
Outcome evaluation, including contribution to the mission of the organization.
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Communication Plan
I need help understanding Communications Plan with key points for key stakeholder group. The Communications Plan should focus on a specific project or initiative to be implemented or event to be managed. The plan should describe the specific project to be implemented, to include the business problem or purpose, the specific objectives, the key stakeholder groups, and what their role will be in the initiative. The Communications Plan for this initiative should include the following:
Draft-
Goals and Objectives of the Communication Plan-The Goals and Objectives of the Communication Plan are to get Verizon's CWA and IBEW workers on strike back to work
Key Messages-The company needs them
Audience(s)-Verizon senior management, the union and the general public
Media & Tools-website, television and television ads and radio ads
Specific Tactics (describe the implementation)Web-link updates sent to senior management every hour and ads on local television and radio every fifteen minutes on local news stations (four times per hour, every ten minutes during peak hours). Also, signature required certified mail letters to senior management work and home addresses every day.
Schedule/Timelines-Over the next 2 weeks
Legal or ethical Issues-The workers do not want their jobs going to India and they just want an extension of their current labor contract
Monitoring/Control Strategy ( during implementation)-Union brothers and sisters checking off with check lists and union reps doing the same
Communications Strategy (to include communication of financial as well as ethical or value based implications to various stakeholders)A three year extension of current labor contract, a 2%, 3% and 4% raise over the ...
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