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    Communication in Business

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    Select a company with which you are familiar and determine where that company may fall short in terms of communication. Provide specific examples of how these issues could negatively affect the company's bottom line.

    - Create a list of best practices customized to your own style of communication in a business setting. Give specific examples of how you could apply the tips and principles in Chapter 5 to become a better communicator.

    - Imagine yourself starting your own business. Briefly describe your company and determine which business ownership option would be most appropriate. Explain your rationale.

    - Imagine your business has grown to $3M+ in sales and 50+ employees. Determine if another form of ownership would be more appropriate. Explain the reasoning behind your decision.

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    Solution Preview


    Hope you are well.

    Business communication is vital for survival within any targeted marketplace industry for relaying the brands message, identity, and awareness of the product or service. For business communication is geared towards engaging the targeted consumer in knowing about the product that will lead to sales profitability. When the designed business communication model is not working, the results affect the bottom line due to poor responses of the brand identity.

    Let's take a look at a company that can fall short in not effectively communicating the brand identity:

    Morning Star is a food product that sells vegetarian items to the general product. The communication model is more by word of mouth with very limited advertising that is nationally broadcast. The Morning Star official website is well designed for informing the consumer of the healthy products available and where some grocery stores are selling their brand. If consumers are not aware of the company's product existence, the difficult in consumers purchasing the product that ...

    Solution Summary

    Communications in business are examined. The expert creates a list of the best practices customized in your own style.