I am not really sure I selected the correct category. but some resources can be the wall street journey or Michigan State University. (2009). GlobalEDGE: Global resource directory. Retrieved from http://globaledge.msu.edu/resourcedesk.
I also attached subject matters that should be included and can be any country or company. I reattached doc, but just in case I put in the description as well:
MARKET EXPANSION FEASIBILITY ANALYSIS
START WITH INTRODUCTION, AND PARAGRAPHS SHOULD CONSIST OF 3-5 SENTENCES
1. Describes the social, political, and legal structures and hierarchies of a country relevant to market expansion, citing specific references.
2. Compares the social, political, and legal structures and hierarchies of a country to those of the United States.
3. Describes the cross-cultural communication issues that could result from differences in the social, political, and legal structures and hierarchies of a foreign country and those of the United States, citing real-world examples.
4. Assesses market potential, considering the market situations of 2-3 competitors. Explains why competitors in the market have, or have not, been successful, and establishes a product's position in the market.
5. Determines the price for a product in a competitive market, including sales potential.
6. Identifies potential barriers to entry into a foreign market, including associated risks.
7. Analyzes the key considerations for conducting production operations abroad, and provides justification for prioritizing these considerations.
8. Identifies the key fiscal considerations that might affect profitability.
10. Proposes an international business strategy for launching and promoting a product, based on an assessment of relevant issues, risks, and opportunities. Supports the proposed strategy with references from the literature.© BrainMass Inc. brainmass.com October 17, 2018, 1:17 pm ad1c9bdddf
For Instructional Purpose (Please open attached file)
1) Describes the social, political, and legal structures and hierarchies of a country relevant to market expansion, citing specific references.
China runs a Communist system of government called the People's Republic of China (PRC) with authoritarian government management, people have limited rights to freedom in China, the nation has a population of 1.4 billion (the most populous nation in the world), and has a weak legal system because of uncontrolled corruption ("China Economy," 2015). There is low protection of intellectual property rights in China. China has the biggest manufacturing and exporting economy in the world. China is using its competitive advantages of (P&S) to attract large numbers of Foreign Direct Investments into the country (Dumon, 2014). China attracts FDI inflow of 123.9 billion and GDP per capita is $9,844 ("China Economy," 2015).
2) Compares the social, political, and legal structures and hierarchies of a country to those of the United States.
In comparison to China, the United States (U.S.) runs a Democratic political system where people have freedom to their rights, the nation has a population of 316.4 million, and has a legal system of checks and balances whereby one arm of the government does not control or manage the government 100% ("United States Economy," 2015). There is high protection of intellectual property rights in the U.S. The U.S. economy has the most advanced technology in the world, runs a standardized service corporation, robust in industrial and agricultural manufacturing, and attracts the biggest and leading financial market globally ("United States Economy," 2015). The U.S. attracts FDI inflow of $187.5 billion and GDP per capita is $53,101 ("United States Economy," 2015).
3) Describes the cross-cultural communication issues that could result from differences in the social, political, and legal structures and hierarchies of a foreign country and those of the United States, citing real-world examples.
Cross-cultural communication issues that could arise between a U.S. business operating in China (host country) includes: (1) cultural diversity, (2) government
trade restrictions, and (3) protection of intellectual property rights. For example, while doing business in the U.S. is strictly business related and straight to the point, doing business in China is ingrained in bonding relationships before going straight into business. Therefore, a U.S. business people must first understand the cultural emphasis on bonding relationships before conducting business in China. Pay attention to establishing a good friendship before communicating about business.
Moreover, in the U.S., the government does not have trade barrier that restrict foreign businesses to form a joint venture with its nation's existing businesses before they can operate in the U.S. On the other hand, the PRC government has a strict trade restriction of having foreign businesses establish a joint venture with existing businesses in its nation before they can operate there.
Therefore, U.S. and other nations' business people need to be aware of PRC government trade regulations before making a decision to enter the nation for business expansion or not. For example, GM had to enter through a joint venture with SAIC because the Chinese government's trade restriction requires a foreign business to establish a joint venture with its nation's existing business or government business organization before it can do business in the nation ("How GM Wins in China," 2013).
In addition, while protection of intellectual property rights is volatile to insecurity in China, it is highly secured in the U.S. To alleviate this issue, U.S. business people and other nationals who are considering entering the Chinese market for global expansion needs to be aware of the insecurity and keep their vital intellectual property rights in ...
International market expansion is examined. The social, political and legal structures and hierarchies of a country relevant to market expansion are analyzed.
Global Feasibility Analysis for Company Considering Market Entry
The final project will be to develop a Global Feasibility Analysis for a company that is considering market entry into a selected country with a particular product or service. The focus is a preliminary analysis to be presented to the executive team with recommendations for a go/no go decision.
Focus of the Final Project
Topics to be addressed within the paper include:
? Description of the company and its products, goods or services.
? Identification of the major drivers of globalization for the industry
? Identification of a country for market entry
? Analysis of the economic development stage of the country
? Exploration of the risks and opportunities of the company doing business in the country.
? Identification of strategic actions and measurements, to include performance priorities, sources of competitive advantage, and competitive strategy in the industry in the identified country.
? Presentation of final recommendation with supporting rationale.