Purchase Solution

What Brands Successfully Speak to You?

Not what you're looking for?

Ask Custom Question

What brands and products do you feel successfully "speak to you" and effectively target your age groups? Which ones do not? What could they do better?

Purchase this Solution
Solution Summary

This solution discusses how iPod and Starbucks "speak" to specific age groups and if the targeting is appropriate. The solution also discusses why it may not or what they could do better to target their audiences.

Solution Preview

Effectively Target:

Apple iPod- Portrayed as a fashion accessory with the ability to customize in terms of color and the music you put on it. It appeals to youth's sense of technology, and is highly portable and suited to fast-paced lifestyles. Could make the iPod a bit user more user friendly; just as Microsoft has "folders" on Window, the iPod has too many sub-levels and is difficult to find a song sometimes. As far as marketing this product better, instead of targeting just the millennia generation, Gen-xer's need to be targeted as well: perhaps making the iPod look a bit more professional ...

Purchase this Solution
Free BrainMass Quizzes
SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

View More Free Quizzes
Related BrainMass Solutions

  • Marketing Targeting 30-40 Year Olds

    This is a lot of information, but you can use it to identify and focus on those that you feel are most pertinent. What brands and products do you feel successfully "speak to a 30-40 year old group" and effectively target this age group? Why?

  • Multiculturalism & Market Opportunity For Entrepreneurs

    Explain B) Do you agree that Coca Cola success is aligned with the company's ability globalize, and successfully market its products? Explain C) Do you agree that Cross competition between brands is also a concern.?

  • Case study questions: E & J Gallo Winery and dessert wines.

    It will only lead to other alcoholic avenues for this particular user. At least with the current situation you know what you have, you know the company that is producing the products is responsible and law abiding.

  • Parker Global Scientific

    Unfortunately, while the project clearly outlined what the front line outputs should look like, it did little to speak to what the brands stood for and how they fit together under the corporate umbrella.

  • Brands Role in Innovation

    578716 Brands Role in Innovation What role do brands play in innovation? Give examples to support your position; like Zappos. Hope this helps: Brands play an enormous role in innovation. Innovation, design and branding are interrelated.

  • International Adaptation Article Summary

    Although Yum Brands maintains a philosophy of minimal retooling of their core products, they do in fact make what CEO David Novak estimates in the article to be a 20% product adjustment to meet local tastes.

  • Personal Branding Concept Discussion

    The best way to ensure that you or a product would be successfully branded - make sure the following is addressed in your campaign: 1) Who are you? 2) How do you want to be perceived? 3) Who are you talking to? 4) What makes you different?

  • South Africa - Market Advantage

    Branding (Concerns and Effects) International brands are well accepted in South Africa. Even the US brands are recognized but are perceived to be expensive. US brands are perceived to denote good quality.

  • Starbucks's Entry Into China

    If so, do you believe the organization had an effective structure and culture? China is a tea oriented culture successfully. Therefore, Starbucks carefully researched to find ways to not be offensive to the established tea culture.

View More Related Solutions