Can you think of an example of an organization that appears to have done a good job at assessing the cost and benefit of entry into a new market? If so, do you believe the organization had an effective structure and culture?© BrainMass Inc. brainmass.com October 10, 2019, 7:46 am ad1c9bdddf
China is a tea oriented culture successfully. Therefore, Starbucks carefully researched to find ways to not be offensive to the established tea culture. The stores it opened are in high traffic areas and the company added tea and tea based products. This helps bring the tea and ...
This is a brief review of cost and benefit assessment and the elements Starbucks used to successfully enter China.