Explore BrainMass
Share

Trusted Brands

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Compare a brand that you think has broken its brand promise to its customers to a trusted brand that you think keep their promise to their customers. Provide 1 example for each brand that helps to support your claim. Explain how they each differ in their marketing approaches and whether or not you feel their marketing presents the right public image for their brand(s).

© BrainMass Inc. brainmass.com October 17, 2018, 1:14 am ad1c9bdddf
https://brainmass.com/business/branding/trusted-brands-329631

Solution Preview

Compare a brand that you think has broken its brand promise to its customers to a trusted brand that you think keep their promise to their customers. Provide 1 example for each brand that helps to support your claim. Explain how they each differ in their marketing approaches and whether or not you feel their marketing presents the right public image for their brand(s).

One brand that has broker its brand promise to its customers is Haier and its launch of high-end refrigerators. When compared to one brand that has repeatedly kept its promise to its customers.

We first consider the case of Haier. The company used to import small compact refrigerators from China and these became popular in the US market. These compact refrigerators were priced competitively and their performance was world class. However, when Haier decided to enter the large and ...

Solution Summary

This answer provides you an excellent discussion on Trusted Brands

$2.19
Similar Posting

Success in Brand Loyalty Building

Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust? Should consumers trust companies? Why or why not? Do you think some consumers are just more prone to be loyal to companies and other consumers are not? Why or why not?

View Full Posting Details