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Trusted Brands

Compare a brand that you think has broken its brand promise to its customers to a trusted brand that you think keep their promise to their customers. Provide 1 example for each brand that helps to support your claim. Explain how they each differ in their marketing approaches and whether or not you feel their marketing presents the right public image for their brand(s).

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Compare a brand that you think has broken its brand promise to its customers to a trusted brand that you think keep their promise to their customers. Provide 1 example for each brand that helps to support your claim. Explain how they each differ in their marketing approaches and whether or not you feel their marketing presents the right public image for their brand(s).

One brand that has broker its brand promise to its customers is Haier and its launch of high-end refrigerators. When compared to one brand that has repeatedly kept its promise to its customers.

We first consider the case of Haier. The company used to import small compact refrigerators from China and these became popular in the US market. These compact refrigerators were priced competitively and their performance was world class. However, when Haier decided to enter the large and ...

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This answer provides you an excellent discussion on Trusted Brands

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