How can Westin and the other Starwood Hotel brands differentiate themselves from other hotel chains and make themselves the top choice of the corporate traveler?
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Q: Even after corporate travel managers have selected and negotiated with individual hotel chains, the individual corporate traveler can still choose among the various chains listed in his company's directory. How can Westin and the other Starwood Hotel brands differentiate themselves from other hotel chains and make themselves the top choice of the corporate traveler?
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Solution Summary
The expert differentiates themselves between Starwood Hotel Brands. The response is 555 words.
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Hotel marketing
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Hello,
I need help solving this situation with the hotel:
Q: Even after corporate travel managers have selected and negotiated with individual hotel chains, the individual corporate traveler can still choose among the various chains listed in his company's directory. How can Westin and the other Starwood Hotel brands differentiate themselves from other hotel chains and make themselves the top choice of the corporate traveler?
Study the question... until you understand what it is actually asking.
This question is about creative thinking and competitive advantage, so you need to relax and think creatively and think competitively...
NB: It is clear from the question that the final decision to choose the particular hotel lies with the individual ...
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