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Importance of Marketing when Advertising for a new Product

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Assume you are developing an advertising strategy for the promotion of a new product. What are some things you should consider? Please provide an example of a product that you know or have imagined

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Ideas about marketing and advertisement for a new product.

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Assume you are developing an advertising strategy for the promotion of a new product. What are some things you should consider? Please provide an example of a product that you know or have imagined

Remember that the main purpose of advertising is to: a. expose the product-hopefully at that stage of the process, you've done your homework and have discovered that there is a need for that product and the market for the product is open. Meaning that now is the time to cash in on your invention/product because you know for sure the product will sell. However, there is a missing component here. How are customers supposed to find out that that product even exists? You may find yourself with inventory that never moves leaving you wondering why the product is not selling. ...

Solution provided by:
Carmel Philistin, MBA/HCM
Education
  • BA, Brooklyn College
  • MBA/HCM, Phoenix University
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