Explore BrainMass

Explore BrainMass

    How has Gillette been able to compete with Schick?

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    1. How has Gillette been able to compete with Schick? How do they stay #1?

    2. What will it take to convert users of cheaper blades to the new ones Gillette is bringing to the market...like Fusion?

    3. How can Gillette unleash new demand?

    © BrainMass Inc. brainmass.com June 3, 2020, 8:04 pm ad1c9bdddf
    https://brainmass.com/business/branding/gillette-been-able-compete-schick-122114

    Solution Preview

    (1) Gillette put all their effort on promoting their brand to all social classes of people. They obtained a big share of the shave products market and now they are pretty much dominating it. Gillette remained #1 due to the quality of the products they offer, the extensive product line, and their extensive advertising campaign in many countries around the world.

    (2) ...

    Solution Summary

    You will find the answer to this puzzling question inside...

    $2.19

    ADVERTISEMENT