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    How has Gillette been able to compete with Schick?

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    1. How has Gillette been able to compete with Schick? How do they stay #1?

    2. What will it take to convert users of cheaper blades to the new ones Gillette is bringing to the market...like Fusion?

    3. How can Gillette unleash new demand?

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    (1) Gillette put all their effort on promoting their brand to all social classes of people. They obtained a big share of the shave products market and now they are pretty much dominating it. Gillette remained #1 due to the quality of the products they offer, the extensive product line, and their extensive advertising campaign in many countries around the world.

    (2) ...

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