Share
Explore BrainMass

Functional Area Interrelationships

Hi! I need assistance with the following:

Select one organization of the Virtual Organizations from the Web site. Write a 350-400 word response in which you complete the following:

*The selected Virtual Organization is Kudler Fine Foods.

-Identify and provide an example of the use of lateral collaboration and vertical collaboration within the organization, and prepare an action plan to use lateral and vertical collaboration.

*Please provide all necessary references.

Solution Preview

Lateral collaboration takes place when one branch of Kudler Fine Foods helps develops sources of supply for some other branch. One of the example is that Kudler Fine Foods (Spain) operations was requested by Kudler Fine Foods (Mexican) operations, through the internet, to help develop sources for Horchata de Almendra, Gazpacho, Tortilla de Patatas, and Paella. Once these sources were developed by Kudler Fine Foods (Spain), Kudler Fine Foods (Mexico) developed competitive advantage because it was able to offer authentic Spanish products that no other gourmet food store could match.
Vertical collaboration takes place when the headquarters of Kudler Fine Foods through the internet still handles, hiring, ordering, and store design for each Kudler Fine Foods store. Currently, even for its foreign stores, after receiving information through the internet, Ms. Kudler personally recruits employees, trains them, and sends them to specific locations. In addition, the sourcing of some critical items is done centrally by Mrs. Kudler. Finally, the customer service standards for each Kudler Fine Foods ...

Solution Summary

Functional area interrelationships are examined.

$2.19