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Expedia v Priceline

1. Why is it important to identify your target market before anything else?

2. What are your thoughts on Google's New China Strategy: Your Questions Answered? Will Chinese view Google's latest move as a compromise or a slight?

3. What are your thought pertaining to Expedia vs. Priceline, Whose Media Plan to Book?

4. You work for Adidas:
-Who is your target market?
-How do you find them online? (you do not want to advertise to everyone so you need to find a way to limit your message)
-Once you find them; how do you use your social media tools to advertise to them?

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1. Why is it important to identify your target market before anything else?

It is important to identify your target market before anything else because those who are targeted show a strong affinity to that particular product. Further, those who are targeted show a strong affinity to your brand. Once the target market has been identified, all the marketing actions are developed to convert members of the target market to customers. If the target market has been identified correctly, each marketing action will bring positive effects. Usually, consumer perceptions of similarities between some aspect of the product/brand/advertisements and the characteristics of the consumer are taken into account when selecting target market so that the consumers are persuaded easily to buy.

2. What are your thoughts on Google's New China Strategy: Your Questions Answered? Will Chinese view Google's latest move as a compromise or a slight?

The new strategy of Google in China is that it automatically redirects users to its Hong-Kong based site. Essentially this means that Chinese viewers get access to uncensored content; it is ...

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This posting gives you an in-depth insight into Expedia v Priceline

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