Explore BrainMass
Share

Expedia v Priceline

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

1. Why is it important to identify your target market before anything else?

2. What are your thoughts on Google's New China Strategy: Your Questions Answered? Will Chinese view Google's latest move as a compromise or a slight?

3. What are your thought pertaining to Expedia vs. Priceline, Whose Media Plan to Book?

4. You work for Adidas:
-Who is your target market?
-How do you find them online? (you do not want to advertise to everyone so you need to find a way to limit your message)
-Once you find them; how do you use your social media tools to advertise to them?

© BrainMass Inc. brainmass.com October 25, 2018, 3:05 am ad1c9bdddf
https://brainmass.com/business/branding/expedia-v-priceline-326668

Solution Preview

1. Why is it important to identify your target market before anything else?

It is important to identify your target market before anything else because those who are targeted show a strong affinity to that particular product. Further, those who are targeted show a strong affinity to your brand. Once the target market has been identified, all the marketing actions are developed to convert members of the target market to customers. If the target market has been identified correctly, each marketing action will bring positive effects. Usually, consumer perceptions of similarities between some aspect of the product/brand/advertisements and the characteristics of the consumer are taken into account when selecting target market so that the consumers are persuaded easily to buy.

2. What are your thoughts on Google's New China Strategy: Your Questions Answered? Will Chinese view Google's latest move as a compromise or a slight?

The new strategy of Google in China is that it automatically redirects users to its Hong-Kong based site. Essentially this means that Chinese viewers get access to uncensored content; it is ...

Solution Summary

This posting gives you an in-depth insight into Expedia v Priceline

$2.19
See Also This Related BrainMass Solution

The online market for travel services will reach $63 billion...price sensitivity

Details: The online market for travel services will reach $63 billion within a few years, and Priceline.com aims to capture a significant share; already, it is high on the top-ten list of travel Web sites. After a brief period of diversification into name-your-price sales of groceries and gasoline, the company has refocused on its core travel and financial services offerings, including airline tickets, hotel rooms, rental cars, and mortgage loans. The company guarantees that a Priceline.com mortgage is the "lowest-cost loan on the market" and backs this up by paying $300 to any customer who finds a better price.

Visit Internet sources, to see how the Priceline system works. At the Priceline website, follow the link marked New to Priceline, Find out More. Under each of the categories, click on "How it works" to read about the name-your-price process. Then return to the home page and follow several of the links promoting discounted offerings.

Define price sensitivity. Provide relevant examples.
What can you say about the price sensitivity of Priceline's customers?
What effect would Priceline's prices be likely to have on the reference prices customers bear in mind for travel and mortgage services?
How does the company's lowest-cost loan guarantee affect a customer's perception of the product's value?

Objective: Explain how to manage pricing programs.
Discuss the implications of the societal marketing concept.

View Full Posting Details