Brand Relationships
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What are brand relationships and how does this affect the marketing manager's job and the overall organization?
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Solution Summary
Discusses brand relationships, marketing managers and the organization.
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A brand relationship is how a customer perceives how they relate to the bran over time. A positive brand relationship is when the customer has positive interactions with a brand, experiences high quality, experiences consistency, and develops loyalty. A negative relationship is based on inconsistency, mistrust, and poor quality/performance.
A marketing manager must be aware of the relationships that ...
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