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    Brand Relationships

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    What are brand relationships and how does this affect the marketing manager's job and the overall organization?

    © BrainMass Inc. brainmass.com June 3, 2020, 11:21 pm ad1c9bdddf
    https://brainmass.com/business/branding/brand-relationships-marketing-managers-274600

    Solution Preview

    A brand relationship is how a customer perceives how they relate to the bran over time. A positive brand relationship is when the customer has positive interactions with a brand, experiences high quality, experiences consistency, and develops loyalty. A negative relationship is based on inconsistency, mistrust, and poor quality/performance.

    A marketing manager must be aware of the relationships that ...

    Solution Summary

    Discusses brand relationships, marketing managers and the organization.

    $2.19

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