Explore BrainMass

Explore BrainMass

    Brand Relationships

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    What are brand relationships and how does this affect the marketing manager's job and the overall organization?

    © BrainMass Inc. brainmass.com June 3, 2020, 11:21 pm ad1c9bdddf

    Solution Preview

    A brand relationship is how a customer perceives how they relate to the bran over time. A positive brand relationship is when the customer has positive interactions with a brand, experiences high quality, experiences consistency, and develops loyalty. A negative relationship is based on inconsistency, mistrust, and poor quality/performance.

    A marketing manager must be aware of the relationships that ...

    Solution Summary

    Discusses brand relationships, marketing managers and the organization.