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1) The purchase of a product from Company A turns out to be a positive experience. You are looking for a loosely related product, which is also offered by Company A. Do you assume that you will again have a positive experience with the product offered by Company A, or do you look for the "best of breed", regardless of which company offers it?

2) Assuming you had a problem with a product or service, would you feel more brand loyalty for a company that tried to immediately resolve a complaint via e-mail, or a company that had a customer service representative call you back within two business days to resolve your problem over the phone? Give an example of your experience with complaint resolution with a company, and discuss whether certain kinds of problems are best resolved by email or telephone.

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1) I would look for the company that offers the best product rather than being loyal to the company that gave me a good product in the past. This is due to the fact that different companies specialize in different products while also selling comparable products to others. I want the product in which the company specializes in rather than the product which they just happen to sell as well. If, after my research, the same company ...

Solution Summary

This solution looks at brand loyalty and customer service issues in 317 words.

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