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Saatchi & Saatchi - Balanced Scorecard

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Prepare an analysis of how Saatchi & Saatchi implemented the balanced scorecard.

Building a Strategic Balanced Scorecard by Saatchi and Saatchi: http://www.fep.up.pt/disciplinas/lge405/ficheiros%20linkados%20a%20index_lge405_06-07/textos/leituras%20para%20tema%208%20-%20Balanced%20ScoredCard/obrigat%C3%B3rias/Saatchi&Saatchi%20Balanced%20Scorecard%20case%20study.pdfcorecard and its apparent effects.

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Introduction: In the current business scenario, balance scorecard is used by most organizations, industry, government and non-profit organizations. It helps managers align their business activities with the vision and strategy of the company as well as to improve both internal and external communication (Davis & Davis, 2011). It provides a tool for organizations to monitor their performance against strategic goals. Implementation of balance scorecard (BSC) helps organizations improve their performance in the market. It is because through it, they can better understand their customers and can build effective strategies to gain competitive advantage in the market. This post discusses implementation of BSC by Saatchi and Saatchi Company and its apparent effects.

Implementation of BSC:

After implementation of BSC in the organization, Saatchi and Saatchi Company became one of the world's leading creative organizations. It offers different services including communication, marketing strategy, consumer research, forecasting, advertising scripts and production for all media channels (Business Intelligence). It developed itself as a globally recognized brand and presents numerous household products known worldwide such as Procter & Gamble, Visa International, and General Mills/Pillsbury as well as Toyota/Lexus.

According to the case, before getting the BSC, the agency completed a phase of ...

Solution Summary

The balanced scorecard technique is discussed in relation to organizations, along with the implementation of the balanced scorecard in Saatchi and Saatchi. References are included in this 832 word response.