Explore BrainMass
Share

Saatchi & Saatchi - Balanced Scorecard

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Prepare an analysis of how Saatchi & Saatchi implemented the balanced scorecard.

Building a Strategic Balanced Scorecard by Saatchi and Saatchi: http://www.fep.up.pt/disciplinas/lge405/ficheiros%20linkados%20a%20index_lge405_06-07/textos/leituras%20para%20tema%208%20-%20Balanced%20ScoredCard/obrigat%C3%B3rias/Saatchi&Saatchi%20Balanced%20Scorecard%20case%20study.pdfcorecard and its apparent effects.

© BrainMass Inc. brainmass.com October 17, 2018, 4:34 am ad1c9bdddf
https://brainmass.com/business/balanced-scorecard/saatchi-saatchi-balanced-scorecard-468164

Solution Preview

Introduction: In the current business scenario, balance scorecard is used by most organizations, industry, government and non-profit organizations. It helps managers align their business activities with the vision and strategy of the company as well as to improve both internal and external communication (Davis & Davis, 2011). It provides a tool for organizations to monitor their performance against strategic goals. Implementation of balance scorecard (BSC) helps organizations improve their performance in the market. It is because through it, they can better understand their customers and can build effective strategies to gain competitive advantage in the market. This post discusses implementation of BSC by Saatchi and Saatchi Company and its apparent effects.

Implementation of BSC:

After implementation of BSC in the organization, Saatchi and Saatchi Company became one of the world's leading creative organizations. It offers different services including communication, marketing strategy, consumer research, forecasting, advertising scripts and production for all media channels (Business Intelligence). It developed itself as a globally recognized brand and presents numerous household products known worldwide such as Procter & Gamble, Visa International, and General Mills/Pillsbury as well as Toyota/Lexus.

According to the case, before getting the BSC, the agency completed a phase of ...

Solution Summary

The balanced scorecard technique is discussed in relation to organizations, along with the implementation of the balanced scorecard in Saatchi and Saatchi. References are included in this 832 word response.

$2.19
Similar Posting

Implemented the balanced scorecard and its effects

See attached file with full case study.

Carefully review this article, and then prepare your analysis of how Saatchi & Saatchi implemented the balanced scorecard and its apparent effects. Your analysis should be structured in terms of the following four issues (you will be using essentially this same comparative evaluation framework for the first four modules of this course):

Introduction: What was the situation for Saatchi & Saatchi in the mid 1990s? The management team adopted an approach that was primarily two-pronged: the financial perspective and the customer perspective. In terms of the financial perspective, what goals did the new leadership set for the company?

Analysis: How did the company categorize its different business units (agencies)? What strategies were chosen for each unit? Saatch & Saatchi also adopted several strategies that related best to a customer perspective. What were they?

Conclusion: Did the financial strategies make sense for each given unit? Why or why not? Did the acquisition by Publicis Groupe SA change the results of the BSC? Now that you have analyzed both "prongs", did the two approaches worked in synthesis or in conflict?

Evaluation: Assuming that it would be best if the customer perspective strategies meshed with the financial strategies, do you think the customer perspective reinforces or conflicts with their financial strategies? In your opinion (supported, of course, by your readings), was the implementation done well or poorly?

View Full Posting Details