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Did the financial strategies make sense for each given unit?

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Did the financial strategies make sense for each given unit? Why or why not? Did the acquisition by Publicis Groupe SA change the results of the BSC? Now that you have analyzed both "prongs", did the two approaches worked in synthesis or in conflict?

Building a Strategic Balanced Scorecard by Saatchi and Saatchi: http://www.fep.up.pt/disciplinas/lge405/ficheiros%20linkados%20a%20index_lge405_06-07/textos/leituras%20para%20tema%208%20-%20Balanced%20ScoredCard/obrigat%C3%B3rias/Saatchi&Saatchi%20Balanced%20Scorecard%20case%20study.pdf

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This solution discusses whether the financial strategies make sense for the unit, along with if the acquisition by Publicis Groupe SA will change the results of the balanced scorecard. 227 words.

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The financial strategies absolutely made sense because the decision to allocate bulk of the investments to most promising units was certainly consistent with the overall growth objective and turnaround strategy of the company and supported the financial goals in the sense that bulk of the revenue growth was expected from these most promising units. ...

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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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