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Strategies related to customer perspective

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How did the company categorize its different business units (agencies)? What strategies were chosen for each unit? Saatch & Saatchi also adopted several strategies that related best to a customer perspective. What were they?

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The solution discusses how the company categorizes its different business units (agencies).

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The company categorized its agencies into three different types- prosper, drive and lead on the basis of their size/number of employees and growth prospect. The focus for prosper types ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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