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    Balanced Scorecard

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    Develop the strategic objectives for a personal training center for women in the format of a Balanced Scorecard. Be sure to consider all of the following four quadrants of the Balanced Scorecard when developing your strategic objectives:

    1. Shareholder Value or Financial Perspective, includes strategic objectives in areas such as:
    a. Market share
    b. Revenues and costs
    c. Profitability
    d. Competitive position

    2. Customer Value Perspective, includes strategic objectives in areas such as:
    a. Customer retention or turnover
    b. Customer satisfaction
    c. Customer value

    3. Process or Internal Operations Perspective, includes strategic objectives in areas such as:
    a. Measure of process performance
    b. Productivity or productivity improvement
    c. Operations metrics

    4. Learning and Growth (Employee) Perspective, includes strategic objectives in areas such as:
    a. Employee satisfaction
    b. Employee turnover or retention
    c. Level of organization capability
    d. Nature of organization culture or climate
    e. Technological innovation

    Develop at least three strategic objectives for each of the following four Balanced Scorecard areas identified above (Financial, Customer, Process, Learning & Growth). For each strategic objective, develop a metric and target using a Balanced Scorecard format.

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    The solution is a balanced scorecard for a women's fitness center

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