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    The Balanced Scorecard Approach

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    You have spent a lot of time in this course learning about the Balanced Scorecard approach. The benefit of the approach is that it requires an organization to look at, and measure its performance from multiple perspectives. You have had an opportunity to consider organizational performance from several different perspectives and tie performance to strategy. You have also had an opportunity to consider organizational dynamics in relation to implementation of a large scale project like adoption of the balanced scorecard approach.

    In this module you will have an opportunity to take what you have learned and to apply it as an organizational consultant.

    For this case assignment you will play the role of a consultant in presenting a case to a medium to large technology firm. A representative from the company, Sonic Technologies has contacted you and asked for you to meet with a group of company executives and to discuss how the BCS approach works in technology organizations.

    Of course, it is well known that consultants are not all-knowing and that it is not uncommon to do a considerable amount of research before presenting a case to a given client. Fortunately, you came across the following document while preparing for the assignment:

    Your task is to prepare an overview document that you will provide the individuals who participate in your meeting. This document should not exceed 5 pages, but should summarize the key points of the balanced scorecard process based on what you have learned this session and you need to apply what you have learned to technology organizations.

    Rohm, H., Malinoski, M., Strategy based balanced scorecards for technology. Balanced Scorecard Institute. Retrieved from: http://www.balancedscorecard.org/Portals/0/PDF/Technology%20Company%20Balanced%20Scorecard%20Systems_06222010_Final.pdf

    Your essay should be 4 to 5 pages long and include the following:

    Introduction: In this part of your essay you will need to introduce your topic and provide a very brief overview of the key points you plan to make in your paper.

    Analysis: In this section you will present the actual comparison and contrast between BAA's approach to the Balanced Scorecard and more traditional approaches.

    Conclusion: Wrap up your argument with a clear and cogent synopsis of your findings. Do your best to convince your reader (aka, your professor) as to your position.

    Additional Instructions: Your essay should be 3 to 4 pages in length (not counting your title page or references). You must include a title page and a list references. APA formatting is preferred. Do not paste in sections of text into your essay. All of your work must be written in your own words. It's OK to use a short quote now and again, but quotations must be in quotation marks and properly cited. In-text citations should be used anytime you are borrowing somebody else's ideas, or information. That is to say, if you are borrowing a thought from a publication from J. Neutron's article written in 2010, that section of text must be followed with (J. Neutron, 2010).

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    Balanced Scorecard
    The balanced scorecard is a strategic planning and management system that is used by organizations to align business activities with vision and strategy of the organization, improve internal and external communications, and monitor organization's performance against strategic objectives (Vector study, n.d). It was developed by Robert Kaplan and David Norton as performance measurement framework. Before development of balanced scorecard, only financial measures were used for providing guiding direction for decision making. Balanced scorecard adds non-financial measures to traditional financial metrics to provide better visibility to managers and provide a more balanced view (Balanced..., n.d). Apart from measuring the financial performance, the balanced scorecard gives executives a more balanced view of the organization. The scorecard retains the traditional financial measures but these measures are not enough for guiding and evaluating the overall performance. The balanced scorecard enables the organization to view the organization from four perspectives-
    1. Financial
    2. Customer
    3. Internal Business Processes
    4. Learning and growth
    By using balanced scorecard organization can set performance objectives for each of the category and later evaluated against set objectives. There are many advantages which are offered by balanced organizations. These are:
    Advantages of ...

    Solution Summary

    The balanced scorecard approaches are examined. The opportunity to consider organizational dynamics are given.