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Areas covered by non-financial measures

Aside to the financial measures, Managers use non-financial measures to measure performance. As Atrill and McLaney claim "Non-financial measures can help managers to cope with an uncertain environment..."

Why?
What are the areas covered by non-financial measures?

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Aside to the financial measures, Managers use non-financial measures to measure performance. As Atrill and McLaney claim "Non-financial measures can help managers to cope with an uncertain environment..."

Why?
Non financial measures will help managers in controlling, evaluating the management action more effectively. Non financial measures help in knowing the causes ...

Solution Summary

Solution discusses the areas covered by non-financial measures

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