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Movie Accounting: Forrest Gump

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Forrest Gump was one of the biggest movie hits of 1994. The movie's fortunes continued to climb in 1995, as it took home Oscars in six of the 13 categories in which it was nominated, including best picture, best director and best actor. One analyst has estimated that the film could generate cash flow as much as $350 million for Viacom, Inc., Paramount Pictures' parent company. Such success has insured the film a place among the top grossing films of all times. This is quite an accomplishment for a movie that took nine years to make it to the big screen and whose script was not considered material likely to guarantee a runaway hit movie.
But was Forrest Gump a money maker for Paramount in 1994? Films are typically distributed to theaters under an agreement that splits the gross box office receipts approximately 50/50 between the theater and the movie studio. Under such an agreement, Paramount had received $191 million in gross box office receipts from theaters as of December 31, 1994. Paramount reports that the film cost $112 million to produce, including approximately $15.3 million each paid to star Tom Hanks and director Robert Zemeckis, and 'production overhead' of $14.6 million. This production overhead is charged to the movie at a rate equal to 15% of other production costs.
Not included in the $112 million production costs were the following other expenses associated with the film. Promotion expenses incurred to advertise, premiere, screen, transport, and store the film totaled $67 million at the end of 1994. An additional $6.7 million 'advertising overhead charge' (equal to 10% of the $67 million promotion expenses) was charged to the film by Paramount. These charges represent the film's allocation of the studio's cost of maintaining an in-house advertising department. Paramount also charged the film a 'distribution fee' of 32% of its share of gross box office receipts. This fee is the film's allocation of the costs incurred by Paramount to maintain its studio-wide distribution services. Finally, $6 million in interest on the $112 million in production costs were charged to the film by Paramount.
Discuss the following questions:
1) Was Forrest Gump an 'accounting' hit in terms of net income, as computed by Paramount?
2) In their original contracts, actor Tom Hanks and director Robert Zemeckis were to receive $7 million and $5 million, respectively, for their work on Forrest Gump. However, after the studio asked the producers for budget cuts, both Hanks and Zemeckis agreed to forego their standard fee for a percentage of the film's gross box office receipts. Sources estimate that the new agreement guaranteed each of the two 8% of the studio's share of gross box office receipts from the film. Using the information available about the costs of making the film, did Forrest Gump have a positive contribution margin? Assume that all costs not specifically identified as variable are fixed.
3) If Hanks and Zemeckis had demanded their original fees up front instead of taking a percentage of gross box office receipts, would Forrest Gump have made money in 1994?
4) Other individuals associated with the film signed contracts based on a percentage of 'net profits' rather than gross box office receipts, net profits being the film's profit after the recouping of all the studio's expenses. For example, Winston Groom, who wrote the novel on which the movie was based, received $350,000 plus 3% of the film's net profits. Eric Roth, the screenwriter, signed a similar contract with a fixed fee plus 5% of the film's net profits. Based on your calculations above, how much did these two individuals receive from their share of the film's net profits? How much in gross box office receipts will the studio have to receive from theaters before Groom and Roth receive any money under their net profit participation contract?
5) Based on what you now know about contracts in the movie industry, which type of contract would a studio prefer actors, directors, and others associated with a film to have? Why? Which type of contract would the actors, directors and others prefer to have? Why?

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Solution Summary

This solution discusses the accounting for the movie 'Forrest Gump' in terms of their net income, actor contracts, and gross box office. It also discusses the types of contracts a studio should have.

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Titanic Movie - Analysis

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Analyze the movie through ONE of the systems world theories (Marx/Mills OR Weber/Ritzer) and ONE of the life world theories (Durkheim OR Parsons) and compare the systems world theory with the lifeworld theory. You still have the option of doing ALL the theories, of course, or comparing Marx to Durkheim AND Parsons if you want, etc. But you only HAVE to do one of each.

What are some of the major characteristics of this film that define it as a "blockbuster."

1. After defining what makes the film a "blockbuster," consider the critiques of the "blockbuster" movie from Marx/Mills and Weber/Ritzer. Discuss what kind of relationship their theories see between those who produce and make the movies and the movie audience (or public) itself. In what ways would these theories see the movie as "colonizing" the lifeworld of the moviegoer?

2. After considering the systems world perspective, access how the theories of Durkheim and Parsons would explain this film and the "blockbuster" movie generally.

3. What kind of relationship do Durkheim and Parsons see existing between those who produce movies and the movie audience? In what ways would they consider the film to have enhanced the viewing audience's lifeworld?

4. How and in what ways these do these terms actually can explain the movie and its social effects. ( For example, how Durkheim's notion of "solidarity" and "ritual reaffirmation" in this and other films -- e.g., "Amelie," "Groundhog Day" -- might relate to courtship and mating in a functional way.) or "false consciousness" or "McDonaldization".

5. Having shown how the competing SW and LW perspectives would assess the film, compare/contrast the considered strengths and weaknesses of the various arguments.

6. Some possible considerations: does the film seem to be more reflective of "false consciousness" or "solidarity"; is it predictable because of "McDonaldization" or because all movies reflect a mythic genre; is this film simply a mass produced "commodity" or a "sacred" and "ritual" event; does the film mirror the objectification of women in our society or does it reflect stronger, more assertive roles for women in today's world?

7. After having assessed how this film could be seen from both the SW (systems world) and the LW (lifeworld) perspective, consider which perspective you find to be most applicable to this particular film. Does this movie indeed seem to you to reflect "the colonization of the lifeworld," in either a Marxist or Weberian sense? Or would you agree more with Durkheim that it reflects important "functional" purposes? If so, what specifically are they?

8. Show how both the SW and the LW theories would explain the blockbuster film but in the end, CHOOSE one perspective over the other.

9. Draw on and discuss your own personal impressions of this and another films as well as your lifelong experience as a moviegoer.

10. Movies are a social phenomenon but they are also a personal one: your experiences with movies are an aspect of your life within modern society and are therefore relevant sociological evidence.

11. Include some kind of overall consideration of whether and in what ways you consider the "emotional possession" of movies to reflect either the SW or the LW theories.

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