Explore BrainMass

Explore BrainMass

    Disney Acquires ABC Television

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    In 1995 Disney acquired ABC television at a significant premium. Disney's management justified much of this premium by arguing that the acquisition would guarantee access for Disney's programs on ABC's television stations. Evaluate the economic merits of this claim.

    © BrainMass Inc. brainmass.com June 3, 2020, 8:50 pm ad1c9bdddf

    Solution Preview

    Economically, even though ABC paid a premium for Disney, the revenue they will receive will far outweigh the premium ...