Raisio, Johnson & Johnson, & Benecol
Please, I really need your help. Can you please help me with this case study? Also, I attached the whole case study with some charts included. Please, I had to make the charts small to post it, so extend the charts larger so you could view it. I also add bullets to show different sections. Thanks in advance and I truly appreciate it.
Please help me write a response about Raisio and the Benecol Launch. In this paper, address the following questions concerning Raisio's strategy in launching the new product, Benecol:
• What is Raisio's initial strategy for launching Benecol?
• What are the risks associated with the partnership with Johnson & Johnson?
• What strategy do you think they should employ after the dissolution of the J&J partnership (your recommendations)?
You are not required to use outside resources for this assignment. If you choose to use any resources besides your text, you will need to include citations and references in APA format, but if you choose to use just what you have learned from your text readings this week in response to the case, you will not need to include those references.View Full Posting Details