Harmful multinational advertising
Not what you're looking for?
The authors quote Michael Anderson's summary of costs and benefits that transnational agencies bring to their host nations, ending with "What can be said with some certainty, however, is that the presence of the multinational advertising agency in any developing economy does generate some tensions and conflict."
Research evidence for or against this claim and discuss its merits.
Please help this assignment
information is inside file
thank you
Purchase this Solution
Solution Summary
Research article about the harmful effects of multinational advertising of infant formula, with model sample essay and URL reference.
Solution Preview
The contents of the attached solution document are copied and pasted here for you. This text box does not show some formatting, or hyperlinks. Thank you for using BrainMass!
Advertising in developing markets can have both positive and negative effects. It is, in many ways, a sword that cuts both ways. On the other hand, host nations obviously realize that international marketers and their agencies do make contributions to host societies, which is why they allow them to operate within their borders in the first place. Indeed, in numerous instances corporations and agencies are invited to enter these markets and are even offered concessions, incentives for foreign investment, and tax exemptions (Del Toro, 1986), A good many products have proven to be both of value to consumers in developing nations and profitable for international marketers. And, as noted, advertising has been employed in combating social ills and improving health and hygiene in many less developed markets.
On the other hand, there are real dangers associated with the use of marketing and advertising in developing countries. Over commercialization of the media may well result in the decline of local programming unless protective steps are taken. Deceptive campaigns and the promotion of undesirable or dangerous products pose potential health and other risks for Third World consumers. Additional regulatory bodies are needed to fulfill a watchdog function. It is ...
Education
- BFA, University of Georgia
- BSEd, University of Georgia
- MED, University of Georgia
- EDd (IP), Northcentral University
Recent Feedback
- "I love it."
- "Thank you good start in right direction "
- "Thank you so much. Beautiful "
- "Thank you so much"
- "Thank you for the great notes on ELLS. "
Purchase this Solution
Free BrainMass Quizzes
The Origins of Hip Hop
Test your Hip-Hop knowledge. Everything on the exam deal with the earliest Hip Hop legacy.
Paleolithic and Neolithic art
How much do you know about the basics of Paleolithic and Neolithic art? Take this quiz to find out!
Baroque Art
Test your knowledge over the art and artists of the Baroque era. This quiz covers art from Italy, Spain, and Northern Europe.
Italian Renaissance
This quiz tests students' knowledge of the Italian Renaissance on an introductory level.
Neoclassicism
Brief quiz about the context and artists of the Neoclassical style.