Anthropology for Business
According to the University College London (2015), "Anthropology studies humanity in all its aspects: from our evolution as a species, to our relationship with the material world, and our vast variety of social practices and cultural forms." If culture are those beliefs, practices, traditions, mores and shared histories that embody social groups and their dynamics, and if business is a social practice, then it is not a far stretch of imagination to say that the social aspect of business, including business culture is of relevant interest to anthropologists. The evidence of this is the 2007 study by Robert Morais who looked at conflict and agreement in advertising meetings between advertisers and their clients. According to ...
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