Explore BrainMass

"Energy Drinks are Dangerous"

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

A) Develop a problem statement which can be addressed with survey research.
I have chosen "Energy Drinks are Dangerous" as my business problem to address.

B) Prepare a 10-13 question survey to collect primary data regarding your selected problem statement. The survey questions should include a mixture of categorical (nominal and ordinal) and quantitative (interval and ratio) variables.

© BrainMass Inc. brainmass.com October 24, 2018, 10:45 pm ad1c9bdddf

Solution Preview

A) The American Marketing Association's official definition of marketing research is 'marketing research is the function that links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications.'

Thus it is researching about the entire marketing process of a company. A systematic approach should be used for marketing research:

- Define the problem. Make the focus of the research something you 'need' to know.
- Collect the data. There are various ways to collect data to be analyzed.
- Select a sampling method.
- Analyze the data.
- Write the final report.
- Finalize the problem statement.

Before finalizing the problem statement, we must understand the concept of societal responsibility. Following are important issues:

1. ...

Solution Summary

This is a guideline in preparing a question survey to collect primary data on a problem statement. It includes categorical and quantitative variables.

See Also This Related BrainMass Solution

External and Internal Influences - Red Bull

Hi! I only need assistance with the Introduction.

External and Internal Influences Paper

Write a 250-word paper in which you analyze the impact of external and internal influences on consumer behavior and marketing strategies. Address the following in your analysis:

*The selected organization/product is Red Bull Drink

*Introduction - The Introduction must be 250 words
Resources: University Library, Internet

*Please use and provide all necessary references
Thank you!

View Full Posting Details