Integer Programming: Wedding Planning
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Elizabeth Bailey is the owner and general manager of Princess Brides, which provides a wedding planning service in Southwest Louisiana. She uses radio advertising to market her business. Two types of ads are available--those during prime time hours and those at other times. Each prime time ad costs $390 and reaches 8,200 people, while the off peak ads each cost $240 and reach 5,100 people. Bailey has budgeted $1,800 per week for advertising. Based on comments from her customers, Bailey wants to have at least 2 prime time ads and nor more than 6 off peak ads.
A) Formulate this as a linear program.
B) Find a good or optimal integer solution part (a) by rounding off or making an educated guess at the answer.
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A detailed solution pertaining to the Integer programming problem.
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