Explore BrainMass

Explore BrainMass

    Eddie Kelly is running for reelection as mayor of a small town in Alabama

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Eddie Kelly is running for reelection as mayor of a small town in Alabama. Jessica Martinez, Kelly's campaign manager during this election, is planning the marketing campaign, and there is some stiff competition. Martinez has selected four ways to advertise: television ads, radio ads, billboards, and newspaper ads. The costs of these, the audience reached by each type of ad, and the maximum number of each is shown in the following table:
    Type of Ad Cost per ad Audience Reached / Ad Maximum number
    TV $800 30,000 10
    Radio $400 22,000 10
    Billboards $500 24,000 10
    Newspapers $100 8,000 10

    In addition, Martinez has decided that there should be at least six ads on TV or radio or some combination of those two. The amount spent on billboards and newspapers together must not exceed the amount spent on TV ads. While fundraising is still continuing, the monthly budget for advertising has been set at $15,000. How many ads of each type should be placed to maximize the total number of people reached?

    © BrainMass Inc. brainmass.com June 4, 2020, 3:03 am ad1c9bdddf