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Likert scales

Rensis Likert was the first to develop a method for measuring attitudes. He created survey items which were statements or questions, followed by an indication of agreement or support i.e. 5) strongly agree 4) somewhat agree 3) no opinion 2) slightly disagree 1) strongly disagree. Surveys using Likert scales are a common form of research into attitudes or preferences.

Develop an opinion survey of at least 5 items, using a Likert scale.
Determine the scale of measurement.
How would you report a measure of central tendency? How would you test Likert scale responses for significance?
Create a short description of your findings.

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Rensis Likert was the first to develop a method for measuring attitudes. He created survey items which were statements or questions, followed by an indication of agreement or support i.e. 5) strongly agree 4) somewhat agree 3) no opinion 2) slightly disagree 1) strongly disagree. Surveys using Likert scales are a common form of research into attitudes or preferences.

Develop an opinion survey of at least 5 items, using a Likert scale.
The following statements seek to understand the consumer's behaviour towards fashion. Select the option that is most applicable to you.
Strongly Disagree Slightly Disagree No Opinion Somewhat Agree Strongly Agree
1. I have high interest in the latest fashion trends and would purchase clothes as soon as they are released

2. I am influenced by friends and family to ...

Solution Summary

The expert develops an opinion survey of at least five items. The Likert scale is used.

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