Discuss the relative merits of and problems with:
a. Rating and ranking scales.
b. Likert and differential scales.
c. Unidimensional and multidimensional scales
a.) One of the merits of the rating and ranking scales, is the fact that rating and ranking scales are relatively easy to develop, as well as relatively easy for the information that is collected to be tabulated and recorded. In addition, the participants that are providing information for rating and ranking scales would have very little problem with understanding how to go about ranking or rating the information that is provided for them in the form of questionnaires, etc. another ...
The expert examines rating and ranking scales in business analysis relative merits.