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Designing a Survey to Sell Cars

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Assume you sell cars and create a set of survey questions that can measure how customers perceive the quality of the cars that you sell.

•Create three survey questions with simple category scales. Justify why you selected those questions and scales.

•Create three survey questions with multiple-choice, single-response scales. Justify why you selected those questions and scales.

•Create three survey questions with multiple-choice, multiple-response scales. Justify why you selected those questions and scales.

•Create three survey questions with Likert scale summated ratings. Justify why you selected those questions and scales.

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Solution Preview

Your Car Purchase Experience Survey

A Choice of cars and options: These are selected as true-false simple category scales because either the event happened or it didn't happen.

1) I was told about a range of prices, including new and used cars

2) I was provided the dealership's minimum quality standards for used cars and availability of history with used cars

3) I was shown what this dealership can provide compared to other dealerships in terms of selection in new cars for sale or lease

B Customer Service: How you are treated by the sales representatives - these are Likert scaled questions because they dealt with satisfaction based on both perception and actual activities:

Simple Category Scales: Scale of 1 to 5, 5 being most satisfied, and 1 being the least satisfied.

5 TOTALLY SATISFIED 4 VERY SATISFIED 3 SOMEWHAT SATISFIED 2 ...

Solution Summary

The expert designs a survey to sell cars. Likert scale summated ratings are given.

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